Coaching is defined by the International Coach Federation (ICF) as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential".

 

The coach’s responsibility is to:

• Discover, clarify and align with what the client wants to achieve
• Encourage client self-discovery
• Elicit client-generated solutions and strategies
• Hold the client responsible and accountable

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This process helps clients dramatically improve their outlook on work and life, while improving their leadership skills and unlocking their potential.